This project is a media-driven platform for brands seeking visibility through motorsport, content, and public presence.

La Carrera Panamericana 2026 will be accompanied over several months through documentary formats, interviews, YouTube content, social media, editorial coverage, and live presence in Mexico.
Visibility is created not as a one-time moment, but continuously across different media channels and contexts.

Collaboration is limited to a selected number of partners.
Each partnership is clearly defined, structurally integrated, and designed for long-term impact – on the vehicle, within the team, across media formats, and along the rally itself.

SPONSORS

La Carrera Panamericana is not background noise.
It is a stage. A stress test. Public exposure.

Our partners are not simply “present.”
They are part of the project.

Vehicle, team, media work and digital channels are interconnected.
Brands are not placed – they are experienced.
On the route, in coverage and in long-term documentation.

The number of partners is deliberately limited.
Each collaboration is designed to be exclusive.
Each presence clearly defined.

TITLE SPONSOR

MAIN SPONSOR

ASSOCIATE SPONSOR

SUPPORTER

CURRENT SPONSORS

This project is not created in isolation.
It is supported by partners who take responsibility at an early stage and contribute to the project both strategically and structurally.

The current sponsors are an integral part of the racing and media concept.
They are visible on the vehicle, within the team, across media formats and in ongoing coverage —
over several months and across multiple channels.

This position is
currently available.

The title sponsor position is defined individually
and tailored in close coordination with brand, objectives
and activation formats.

TITLE SPONSOR

The title sponsor is the naming partner of the race team and the central partner of the entire project.

The brand is closely linked to the team name, the vehicle and all public communication.
It shapes the visual identity of the race team and is present across all relevant media formats —
from the website and social media to YouTube, press relations, interviews and live on-site coverage.

The title sponsor is not an add-on, but a permanent part of the race team’s identity.

This position is
currently available.

MAIN SPONSORS

Main sponsors are key partners with high visibility and a strong, clear presence.

They are a permanent part of the vehicle, the team presentation and the media content
and actively accompany the project throughout its entire duration —
across media, digital channels and within the context of international coverage.

mail.de is a German email and communication service with a clear focus on security and data protection.
The service stands for encrypted communication, stable systems and the protection of sensitive data in accordance with German standards.

As a main sponsor, mail.de supports the project as a reliable technology partner.

rallyemotion.de is a platform for curated automotive experiences for private groups, collectors and connoisseurs, as well as for car dealerships and brands.
The formats range from exclusive private drives to professionally organized brand drives with a clearly defined target audience focus.

This position is
currently available.

The title sponsor position is defined individually
and tailored in close coordination with brand, objectives
and activation formats.

This position is
currently available.

SECONDARY SPONSORS

Secondary sponsors receive a focused, high-quality placement within the project environment.

Integration is targeted and brand-appropriate –
on selected surfaces, in digital formats, and within accompanying media content.

GEBRANDED is a creative and event agency for extraordinary brand experiences, live formats, and content productions.
The focus lies on strategic concept development, visual excellence, and the execution of high-quality projects for premium and luxury brands.

The title sponsor position is defined individually
and tailored in close coordination with brand, objectives
and activation formats.

Pensum MED is a specialized nursing and personnel services provider in the healthcare sector.
The company recruits and supports qualified nursing professionals and assists healthcare facilities with reliable, flexible staffing solutions – based on partnership and mutual respect.

This position is
currently available.

SUPPORTER

Supporters support the project either ideologically or operationally and are visibly presented as part of the partner network.

They are listed in the project overview, on the website, and within the accompanying communication and final project presentation.

The title sponsor position is defined individually
and tailored in close coordination with brand, objectives
and activation formats.

SPONSORSHIP PACKAGES

The partnerships within this project are clearly structured.
Each package defines visibility, integration, and usage rights – across the vehicle, the team, media formats, and throughout the rally.

SERVICES

• Exclusive designation as title sponsor and naming partner of the racing team

• Logo integration into the official project name (online & offline)

• Most prominent logo placement on the vehicle (primary surfaces)

• Logo presence on team apparel (race suits, helmets, team wear)

• Presence across all primary media channels (website, social media, presentations)

• Integration into press coverage, interviews, and media communications

• Visibility in photo and video productions

• Integration into the overarching project storytelling

• Use of project content for the sponsor’s own marketing and communication purposes

• Linking and presentation on the official website

• Option for individual activations and custom formats

The title sponsor is the central partner of the project and the official naming partner of the racing team.
The brand is firmly linked to the team name, the vehicle, and all project communications.

TITLE SPONSOR

Name-giving partner of the racing team

SERVICES

• Logo placement on the vehicle (secondary primary surfaces)

• Logo presence on team apparel

• Presentation as main sponsor on the website

• Integration into social media communication

• Inclusion in photo and video content

• Use of image and video material for the sponsor’s own purposes

• Mention in press and media coverage (where possible)

• Visibility within the context of international media coverage

Main sponsors are key partners with strong visibility and continuous integration.

MAIN SPONSOR

SERVICES

• Logo placement on selected surfaces (digital and/or on the vehicle)

• Mention in the sponsor section of the website

• Integration into selected social media posts

• Inclusion in accompanying photo and/or video content

• Association with the project in external communications

• Use of selected content for the sponsor’s own communication purposes

Co-sponsors receive a targeted, high-quality presence within the project environment.

CO-SPONSOR

SERVICES

• Listing as an official supporter

• Logo or name mention on the website

• Mention in project updates and final communications

• Integration into selected project overviews

• Visibility within the project’s network environment

Supporters accompany the project either ideologically or operationally and become a visible part of the partner network.

SUPPORTER

IMPRESSIONS

These images are not staged. They are created on the road.
Between stages, heat, altitude and decisions. Between concentration and exhaustion.
Between public exposure and absolute focus.

La Carrera Panamericana does not appear on command. It happens — and then it stays forever.

QUESTIONS?