MEDIADATEN

REACH & VISIBILITY

INTERNATIONAL STAGE

866.065.970

La Carrera Panamericana is one of the most media-visible motorsport events worldwide.
The rally takes place publicly, across multiple cities and over several days, with continuous presence in traditional and digital media.

Total reach

Media contacts

5.911

Officially published content

153.846.069 USD

Commercial media value

BECOME A SPONSOR

OWN REACH

STEFAN MERKLE -
YouTuber and Media Team

YouTube - Channel

As part of the media team, Stefan Merkle documents the project photographically and on film from close range.
The content is created directly from the action and distributed through an established audience.
For partners, this means additional visibility — authentic, continuous and without detours.

9 Million
View

324.507
Likes

7.291
Comments

63.478
Shared

646.394
Views

last 28 days

120.308
Subscribers

TRADITIONAL MEDIA

Presence that lasts. Visibility with substance.

La Carrera Panamericana is not just a digital flash.
For decades, the race has been a permanent part of international coverage — in traditional media, with reach, depth and credibility.

INTERNET -
728.662.732 contacts

International coverage across news platforms, motorsport outlets and cultural publications.

765.343.579 Contacs

1 268

Articles

92.941.702 USD

Media value

Print (NEWSPAPERS & MAGAZINES) -
22.707.356 Contacs

Daily newspapers, weekly magazines and special-interest titles with strong editorial depth.

Radio
5.908.375 Contacs

Live coverage along the route with direct audience reach and strong local presence.

TV
8.065.117 Contacs

News formats, reports and summaries on national and international broadcasters.

BECOME A SPONSOR

SOCIAL MEDIA & DIGITAL CHANNELS

Continuous presence. Direct access. International reach.

Alongside traditional coverage, digital distribution plays a central role.
Content is created along the route and published in real time via social and digital channels — visible, shareable and permanently accessible.

TikTok -
39.287.530 Contacs

Short-form content with high dynamics, strong reach and rapid distribution during the rally and beyond.

100.722.391 Total reach

4643

Digital posts

60.904.367 USD

Media value

Facebook -
19.983.864 Contacs

Broad international reach through editorial posts, photo features, and shared coverage from different regions.

Instagram
10.282.66 Contacs

Visual formats focused on the car, the team, and the route, complemented by stories and continuous coverage.

YouTube
17.326.485 Contacs

Long-form formats, summaries, and documentary content with lasting discoverability and long-term reach.

BECOME A SPONSOR

X (Twitter)
13.803.893 Contacs

Real-time updates, route information, and live reactions with direct connections to media and motorsport communities.

Public visibility that cannot be switched off.

MEDIA PRESENCE ALONG THE ROUTE

La Carrera Panamericana does not take place behind fences.
The rally runs through cities, start and finish areas, and public spaces —
visible to spectators, media, and local communities, day after day.